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Senior Brand Manager (QSR)
Senior Brand Manager (QSR) job description
Large retail group in Ghana seeking Senior Brand manager to manage & coordinate the Marketing Mix- Digital and social content led campaign development, supporting new product development cross functionally, sales planning and campaign tracking.
Be part of an exciting F&B business that would encompass a total of 50 quick service restaurants / outlets across 7 well-known brands by the year 2024/2025 in Ghana and would be the largest by any business group in the said geography.
Bring your Retail Business Development and/or Real Estate and/or Hospitality experience on board this performance driven Brand management role within the Food & Beverage business of the Group.
Duties
Marketing communication (50%)
- Primary campaigns- support campaign development by leading still shoots, work back-plans and supporting production of video content development;
- Secondary campaigns- leads the campaigns end to end by owning the brief, shoots, production, and rollout;
- Social & Digital;
- Define the Social Media strategy for the concerned brand in the region and drive “Brand over time and Sales over night agenda”;
- Constantly learn and adapt to changing social landscape. Understand and leverage learnings on social media from best social media practices from other markets, regional brands and brands from other categories;
- Be the thought leader on expanding the core creative idea on Digital media. Propose creative assets for each platform, bring innovative solutions on format usage and execution;
- Be a constant learner to adapt to changing digital media environment. Learn from performance matrix of ongoing campaigns and best practices from the category and outside;
- Create digital assets (Owned – Website, App and Bought- Digital banners, rich media) content for permanent layers and LTOs (limited time offer) with the help of creative agency/ in- house creative team. Ensure high impact content delivered as per defined project timelines;
- Liaise with in house creative teams/ media and or advertising agency to ensure on time execution while delivering high impact digital content;
- Lead SEM content for campaigns across different markets. Ensure optimal content and timelines while liaising with regional media agency.
New product development (30%)
- Collaborating with cross functional team to help develop new products and maybe required to be involved in working out COS of recipes with the management team(s)/ business team(s).
Sales planning & Campaign Tracking (20%)
- Support in track sales impact of campaigns, mixes and help plan for corrective actions if needed;
- Support tracking consumer feedback / response data or consumer data with ongoing sales information;
Requirements
- Tertiary degree level qualification essential, with major in Marketing/Digital marketing;
- 6-8 years marketing experience essential, preferably in an FMCG, Consumer good or QSR industry;
- Well versed with Brand communication, Innovation and Digital marketing.
- Excellent English speaker, preferably native language.
Other Desirable Traits
- Manage multiple projects at pace, defining and adhering timescales
- Strong commercial skills, high comfort level with excel sheets and analysis
- Think strategically with the ability and determination to grow to a bigger role
- Relationship Management. A track record of being able to foster strong relationships with colleagues, partners and clients (internal and external)
Other Advantageous Skills
- University degree from a reputable institution; major in Finance/Business< real Estate, or Engineering / MBA would be advantageous.
- 8+ years of experience in Retail Business Development and/or Real Estate and/or Hospitality (Quick Service Restaurants would always be an added advantage)
- Previous business experience in West Africa or Africa is a plus.
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